FILLY & COLT

The client hosts a multi-brand apparel outlet for kids, hence the name. 

This is an on-going brand project and Phase 1 action point was develop a logo that reflects and aligns with the idea and audience category.

The inspiration for this logo design grew from sketches of horses and ponies. The logo mnemonic is derived from a childhood memory of the 'rocking horse'. 

Once the mnemonic and logo type were finalised. Initial branding work for sales pov collaterals were designed. The external signage was also adapted to suit the new logo application style.

As this is an on-going project, there are adaptations in progress. 

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