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Art/Creative DIRECTION

+91.98456 10565

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I am a creative brand specialist with a multi-disciplinary design approach to art & creative direction.

Creative Direction

Art Direction
Brand Identity

Brand Management

(Development to Deployment)

Digital Marketing

Experiential Marketing

COMPETENCIES

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Creative & Art
Direction

My primary focus is to present current and relevant subject-matter expertise in driving innovative brand visual experiences. From Strategy, Conceptualization to Delivering workflow solutiotns for marketing and brand activities.

Advice and guide teams/ individuals on building high-quality content for internal and external consumption.

Visualize,
Design,
Adapt.

Design & Creative
Consultant

A lateral thinking creative advisor who guides and enables individuals/teams on the aesthetic quality of the project/campaign’s storyline, script, plans, and more. A creative problem solver. 

Support the Marketing, Business Development, Operations teams in building creative content for social and communicative exercises.

STRATEGIZE,
SCRIPTE,
EXECUTE.

Storyteller
Illustrat

Blending style and technique to create a thoughtful collage of ideas into meta-visual compositions on paper and digital mediums.

‘Illustration’ is a state of mind, with a constant pursuit to communicate clearly and evoke a sense of emotional recall.

Collaborate and guide studios/ entrepreneurs to achieve their best output and communication efficiencies with their projects/ businesses.

RATIONALIZE,
DRAW,
RE-DRAW.

experience

2019

To Present

Creative & Marketing Services
Art Director
Project Manager
Marketing Consultant

Bridge the creative gap between the client and Account management teams. From Packaging, Brand Management, to digital & eCommerce marketing content.

​

Strategize,

Script &

Execute.

My primary focus is to present current and relevant subject-matter expertise in driving innovative brand visual experiences. From Strategy, Conceptualization to Delivering workflow solutions for marketing, eCommerce, and brand activities.

​

  • Work with focus groups to develop creative  solutions for RFPs and RFIs.
     

  • Consult as a subject matter expert in creative and marketing projects (internal and external)
     

  • Work along side the Global marketing team in scripting and producing content for the social media calendar.

SGK Inc.

2017

To Present

Branding & Presentation Services
Art Director
Project Manager
Marketing Consultant

Advice and guide teams/individuals on building high-quality presentation content for internal and external consumption.

​

Visualize,

Design &

Adapt.

  • Building a team that provides Presentation Deck services for various groups and business functions within the company. 
     

  • Oversee Sourcing, Planning and Reporting for projects undertaken by the team. 
     

  • Advising and guiding the Consultants and Account Managers on design and presentation best practises.
     

  • Creating and building assets and processes for the new team and its members.

SGK Inc.

2008

To 2017

Branding Management (On-site)
Account Manager
Art Director
Marketing Consultant

Guide and counsel marketing and design professionals seeking branding, visual identity, and design queries.

​

Counsel,

Train &

Engage.

  • Provided design and brand guidance for projects submitted for review. This would include projects from internal Creative services teams and the client’s Agency partners.
     

  • Develop and maintain the client’s Brand by constructing deign templates for various applications.
     

  • Conducted training programs/sessions for the client’s teams, agency partners and vendors.  

SGK Inc.

2006

To 2008

Role#1

​

Worked with the Communication team to design and build collaterals for branding and internal communication programs. 

HP
Business Services

Role#2

​

Moved to the shared services team and provided design services to the US printer market. Also, worked with the BD team to develop proposals. 

Role#1: Sr. Designer
Role#2: Sr. Communication Specialist

2002

To 2006

Cranes
Software

  • Worked with the Corp Comm team, designing and building internal collaterals, Financial reports, and ads. Was also responsible to manage the companies brand visual identity.
     

  • Supported the Sales and marketing teams in developing product catalogs, brochures, product packaging, manuals, and usage toolkits. 

Sr. Graphic Designer

FREELANCE & PASSION PROJECTS

In my personal time, I have created many brand identities and visual styles for start-ups, social organizations, and educational institutes. This helps me nurture my artistic expressions.
I have always felt a sense of accomplishment when extending an artistic hand for social community projects. I have helped NGOs, community institutions, and individuals with their branding and marketing requirements. 

PASSIONATELY MUSCIAL

Music is my personal creative enabler. It fuels the urge to re-engineer, to re-construct, and
re-analyze the product. 

I have trained and guided individuals in their musical explorations. Conducted choirs and musical performances.

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I learn by guiding and teaching fellow musicians on music improvisation. It is a way of collaborating ideas and learning from each other’s influences. 

+ Pianist/Accomponist

+ Choir Conductor
 

Always happy to play a tune when we meet.

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If like my work, give me a shout out on social media as well. 

@
twitter

@instagram

Are you hiring creative talent for your organization?
I'm
job hunting.


Send me an
email:
christopher.arun@gmail.com
Call me on [+91.9845610565]

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